Question 1

How much should I budget for PPC?

Accepted Answer

It depends on your cost-per-click and conversion rate. Use the calculator: enter a budget, your average CPC, and conversion rate to see how many clicks and leads it should produce and your cost per lead. We generally recommend a minimum of ₹30,000/month for Google Ads to give the algorithm enough data to optimise.

Question 2

How is cost per lead calculated?

Accepted Answer

Cost per lead = total budget ÷ number of leads. Leads = clicks × conversion rate, and clicks = budget ÷ average cost-per-click. The calculator does this automatically as you type.

Question 3

How should I split my budget across channels?

Accepted Answer

For lead generation we typically weight toward Google Search (high intent) plus Meta and remarketing. For online sales we weight toward Performance Max/Shopping and Meta. The calculator suggests a split based on your selected goal as a sensible starting point.

Question 4

Are these estimates accurate?

Accepted Answer

They are directional estimates to help you plan. Real performance depends on your industry, offer, targeting, ad quality, and conversion tracking. For a precise plan, request the free specialist review.

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