754% MQL Growth and 77% CAC Reduction for B2B SaaS Startup
Marketing automation, SEO, and an AI retention engine rebuilt this startup's entire growth engine.
01. The Challenge
The startup had product-market fit but couldn't scale acquisition. CAC was ₹18,000+ per customer, onboarding was manual and slow, churn was 22% monthly, and there was zero visibility into what was causing it.
02. Our Solution
- 01
Implemented SEO targeting high-intent SaaS comparison and alternative keywords — 285 pages optimized over 4 months.
- 02
Built a marketing automation stack: lead nurture sequences, trial-to-paid conversion flows, and NPS-triggered win-back campaigns.
- 03
Deployed product analytics (Mixpanel-equivalent) to track in-app behavior and identify churn signals 14 days early.
- 04
Built an AI retention engine that identified at-risk accounts and triggered personalized outreach automatically.
- 05
Automated the entire onboarding flow — from signup to activation checklist completion, with guided tours and email support.
"The AI retention engine was a revelation. It caught 80% of at-risk accounts before they churned and our monthly churn dropped from 22% to under 4% in 3 months."