8× ROAS and ₹680 CPL for Real Estate Lead Platform
Replacing spreadsheets with AI-powered CRM and smart PPC campaigns that transformed lead quality.
01. The Challenge
The client was managing 500+ leads per month on spreadsheets, sales reps were calling cold leads and missing hot ones, and Google Ads CPL had ballooned to ₹4,200 with poor conversion. Follow-ups were inconsistent.
02. Our Solution
- 01
Built a custom CRM with AI lead scoring — every lead gets a 0–100 score based on engagement, budget signals, and intent data.
- 02
Rebuilt Google Ads campaigns from scratch: keyword clustering, ad copy testing, negative keyword management, and audience layering.
- 03
Created high-converting landing pages for each property type (luxury, affordable, commercial) with dedicated phone tracking.
- 04
Deployed automated follow-up sequences: WhatsApp + email at D+0, D+2, D+5, D+14 post-lead-capture.
- 05
Built a sales dashboard showing each rep their top 10 hottest leads every morning.
"Our sales team was chasing ghosts before. Now every lead they call has been pre-qualified by AI. Conversion rate went from 1.8% to 12% almost overnight."