Free Local SEO Audit Scorecard

An unverified profile can't be fully managed, often shows outdated details and is easy for someone else to edit.

The primary category is one of the strongest signals for which local searches you appear in.

Incomplete profiles lose customers who check hours or services before calling, and give Google less to match against searches.

Recent photos and updates show customers the business is active and give them a reason to choose you.

Customers compare how many reviews you have and how recent they are. A profile with no recent reviews looks less active than competitors.

Replies show future customers how you treat people, and a calm, helpful reply to a complaint can matter more than the complaint itself.

Reviews come from asking consistently. Offering incentives for reviews breaks Google's policies and can get reviews removed.

Conflicting addresses or numbers confuse customers and weaken the signals search engines use to trust your location.

Accurate listings on trusted directories help customers find you and reinforce your business details.

A single home page can't rank for every service and area. Dedicated pages give searchers and Google a clear match.

Local customers want to know you're nearby and how to reach you before they call.

Most local searches happen on phones. A slow page or a number people can't tap loses customers who were ready to call.

Structured data helps search engines read your business name, address, phone and hours reliably.

The profile's performance report shows whether local visibility is turning into real actions.

Without tracking you can't tell whether customers came from Google, ads, social media or word of mouth.

The searches customers use show which services and areas to strengthen on your profile and website.