What Technical SEO Actually Covers
Content and backlinks decide how well a page can rank; technical SEO decides whether it can compete at all. If search engines can't crawl a page, can't render its content, or find ten slightly different versions of it, even an excellent article won't perform.
Technical SEO covers crawlability and indexing, redirects and canonical tags, page speed and Core Web Vitals, mobile usability, structured data, site architecture, internal linking, and the special cases of JavaScript sites, international sites and migrations.
Start With Search Console, Not a Tool Score
Automated SEO tools produce long lists of warnings, many of which don't matter. We start with Google Search Console, which shows which pages Google has actually indexed, which it excluded and why, and how pages perform in search.
We then crawl the site to explain what Search Console reports: which templates create duplicates, where redirect chains come from, which important pages have no internal links. That turns a list of symptoms into a small number of causes.
Indexing Problems That Hide Good Pages
Common culprits are a noindex tag left on after a redesign, canonical tags pointing to the wrong URL, parameter and filter pages creating thousands of near-duplicates, redirect chains, and pages that return a 200 status but show an error message.
Fixing them is often the fastest SEO win available, because it lets pages you've already built compete. We fix causes at the template level and then request reindexing for the most important URLs.
Speed and Core Web Vitals
Google uses Core Web Vitals as part of its page experience signals, and slow pages lose visitors regardless of rankings. We look at real-user data in Search Console and PageSpeed Insights where the site has enough traffic, and lab tests where it doesn't.
Typical fixes are serving images in modern formats at the right size, deferring scripts that aren't needed immediately, reducing layout shifts from late-loading elements, and caching. We prioritise the templates that receive the most search traffic.
Structured Data That Matches the Page
Structured data helps search engines understand what a page is about: a business, a service, a product, an article or a set of questions. It can also make pages eligible for richer search results.
We add schema that describes what's genuinely on the page, validate it with Google's Rich Results Test, and avoid markup that exaggerates, such as reviews or prices that aren't shown to visitors, which can lead to manual actions.
Migrations Without Losing Traffic
Redesigns, platform changes and domain moves are where sites lose the most search traffic, usually because old URLs disappear without redirects or new templates drop important content and internal links.
We benchmark before launch, map every old URL to its new equivalent, test redirects on staging, check that titles, canonicals and structured data carry over, and monitor crawl errors and rankings closely after launch.
Audit Only, or Audit and Fix
A one-time technical SEO audit costs ₹12,000 and gives you a prioritised list of issues with clear instructions, which suits businesses with their own developers.
If you'd rather we implement the fixes and keep the site healthy as it changes, technical SEO is part of our ongoing SEO plans, which start at ₹25,000/month. Many issues come back as sites add pages and plugins, so regular checks matter.