Local SEO That Filled 3 Restaurant Locations to 94% Capacity
The Challenge
Spice Route had 3 locations in Mumbai (Bandra, Juhu, Powai) but ranked nowhere on Google Maps for 'restaurant near me' queries. Competitors with similar or worse food were outranking them simply because of better local SEO. Weekend bookings were running at 60% capacity.
Our Strategy
Hyper-local SEO: optimise all 3 Google Business Profiles, build location-specific landing pages, implement a systematic review generation campaign, and fix NAP consistency across 40+ directories.
Execution
Week 1\u20132: Google Business Profile optimisation for all 3 locations \u2014 photos (200+ uploaded), services, menu, attributes, posts. Week 3\u20134: Build 3 location landing pages on website with LocalBusiness schema. Week 5\u20138: Review generation campaign (WhatsApp follow-up to every diner, QR codes on tables, staff training). Week 9\u201316: Monthly GBP posts, local citation building (40 directories), neighbourhood keyword targeting.
The Results
All 3 locations rank in the Top 3 on Google Maps for their respective areas. Reviews went from 47 to 312 across locations (avg 4.7 stars). Table bookings up 284%. Weekend occupancy went from 60% to 94% within 4 months. Monday\u2013Thursday occupancy (historically slow) improved from 28% to 61%.
“We went from barely showing up on Google Maps to being the first result people see in Bandra, Juhu, and Powai. Our reservations are now fully booked on weekends 2 weeks in advance. Incredible results.”