Shopify Store That Did \u20b980L in First-Year Revenue for a D2C Beauty Brand
The Challenge
Glowwise had great products but no online presence. They were selling via Instagram DMs and WhatsApp \u2014 completely unscalable. They needed a full Shopify store that could handle marketing campaigns, subscription products, and influencer traffic.
Our Strategy
Custom Shopify 2.0 theme built around high-converting product pages with ingredient storytelling, video reviews, before/after sections, and a subscription model using Recharge. Integrated WhatsApp notifications (Interakt), loyalty program (Smile.io), and a post-purchase upsell funnel.
Execution
Month 1: Brand design system, theme development in Shopify 2.0 with custom sections. Month 2: Product page builds with comparison tables, ingredient deep-dives, and UGC video integration. Month 3: Apps \u2014 Recharge (subscriptions), Smile.io (loyalty), Klaviyo (email flows), Interakt (WhatsApp). Month 4: SEO foundation + launch campaign. Month 5: CRO iterations based on heatmaps and session recordings.
The Results
\u20b980L in revenue in year 1. Conversion rate of 4.8% (Shopify benchmark: 1.4%). Average order value \u20b91,240 through bundle upsells. 38% repeat purchase rate driven by subscription model and loyalty points. 0 downtime during a \u20b98L Flash Sale in month 6.
“From Instagram DMs to ₹80 lakhs in 12 months. The Shopify store TechGeekStudio built is hands down the best investment we've made. The subscription setup alone generates ₹12L recurring each month.”