0 to 180K Followers + 4.2L Revenue from Social for an EdTech Brand
The Challenge
SkillForge launched with zero social presence in a crowded EdTech market. Budget was limited (\u20b91.2L/month total including content). They needed to build credibility fast and generate enrollments \u2014 not just followers.
Our Strategy
Positioned the brand around 'real students, real results' UGC content instead of polished promotional videos. Built a content engine: 3 short-form videos/week (Reels + Shorts), daily LinkedIn thought leadership from the founder, and a bi-weekly live session strategy on Instagram.
Execution
Month 1\u20132: Established content pillars \u2014 career transformation stories, skill tips, industry insights. Month 3\u20134: Launched student showcase campaign; 23 student transformation videos generated 2.1M organic views. Month 5\u20136: Collaborated with 8 micro-influencers (50K\u2013200K followers) in the career/upskilling niche. Month 7\u20138: Community-led growth via LinkedIn cohort challenges.
The Results
182,000 followers across Instagram, LinkedIn and YouTube in 8 months with zero paid followers. Engagement rate of 7.8% (industry avg: 1.2%). Monthly course enrollments directly attributed to social grew 490%. Revenue from social DMs and bio links: \u20b94.2L/month.
“They turned our social media from a ghost town into our #1 revenue channel in 8 months. The content strategy was different from anything I'd seen — it actually converted.”