0 to 180K Followers + 4.2L Revenue from Social for an EdTech Brand
The Challenge
the academy launched with zero social presence in a crowded EdTech market. Budget was limited (₹1.2L/month total including content). They needed to build credibility fast and generate enrollments — not just followers.
Our Strategy
Positioned the brand around 'real students, real results' UGC content instead of polished promotional videos. Built a content engine: 3 short-form videos/week (Reels + Shorts), daily LinkedIn thought leadership from the founder, and a bi-weekly live session strategy on Instagram.
Execution
Month 1–2: Established content pillars — career transformation stories, skill tips, industry insights. Month 3–4: Launched student showcase campaign; 23 student transformation videos generated 2.1M organic views. Month 5–6: Collaborated with 8 micro-influencers (50K–200K followers) in the career/upskilling niche. Month 7–8: Community-led growth via LinkedIn cohort challenges.
The Results
182,000 followers across Instagram, LinkedIn and YouTube in 8 months with zero paid followers. Engagement rate of 7.8% (industry avg: 1.2%). Monthly course enrollments directly attributed to social grew 490%. Revenue from social DMs and bio links: ₹4.2L/month.
“They turned our social media from a ghost town into our #1 revenue channel in 8 months. The content strategy was different from anything I'd seen — it actually converted.”