Google Ads Management Services

ROAS (Return on Ad Spend) measures how much revenue you earn for every rupee spent on ads. If you spend ₹1 lakh and generate ₹3 lakhs in revenue, your ROAS is 3x. Results vary by industry, offer, tracking quality, and product margin, so we start with realistic benchmarks and optimize from there.

Our PPC service includes: full account audit, campaign strategy and setup, keyword research, ad copy creation and A/B testing, landing page recommendations, audience targeting, negative keyword management, bid optimization, daily performance monitoring, monthly reporting, and an AI-generated strategy review every quarter.

Yes. Our team handles everything — from writing persuasive ad copy to designing eye-catching display and social media creatives. We run systematic A/B tests on headlines, descriptions, images, and CTAs to continuously improve click-through rates and conversion rates.

Absolutely. We take over and audit existing Google Ads accounts regularly. Many clients come to us after wasting budget on poorly structured campaigns. Our audit identifies wasted spend, quality score issues, missing negative keywords, and low-performing ad groups. We then restructure and optimize for maximum efficiency.

Remarketing (or retargeting) shows ads to people who have previously visited your website or engaged with your brand. These are warm audiences that are 3–5x more likely to convert than cold traffic. We build sophisticated remarketing funnels across Google Display, YouTube, and Meta to re-engage website visitors and turn them into customers.

Yes. We specialize in Google Shopping campaigns (now Performance Max) for e-commerce brands. This includes product feed optimization, Google Merchant Center setup, Smart Shopping and Performance Max campaigns, and dynamic remarketing for abandoned carts. We've helped e-commerce clients achieve 10x+ ROAS on Shopping campaigns.

Our PPC management is priced as a percentage of your ad spend (typically 15–20%) or a flat monthly fee, whichever is higher. This aligns our incentive with yours — we earn more when your campaigns perform better. There are no hidden fees. Ad spend goes directly to Google or Meta — we never take a cut of it.

We manage campaigns on all major paid advertising platforms: Google Search Ads, Google Display Network, Google Shopping, YouTube Ads, Meta Ads (Facebook + Instagram), LinkedIn Ads, and Programmatic Display. We recommend the right mix based on your audience, industry, and goals.

Our AI bid management system continuously analyzes hundreds of signals — time of day, device, location, search query, audience behavior, competition level — and adjusts bids in real-time to maximize conversions while minimizing waste. This automated optimization runs 24/7, something that's impossible to achieve manually.

We recommend a minimum ad spend of ₹30,000/month for Google Ads and ₹20,000/month for Meta Ads to gather meaningful data and optimize effectively. Our management fee is charged separately. Starting with too small a budget limits the algorithm's ability to learn and optimize. We can advise the right budget based on your industry and goals.

Google Smart Bidding uses Google's AI to automatically set bids for each auction based on the likelihood of conversion. We use Smart Bidding strategies — including Target CPA, Target ROAS, and Maximize Conversions — combined with our own bid adjustments and audience signals for the best results.

We implement comprehensive conversion tracking via Google Tag Manager, connecting Google Ads, Google Analytics 4, and Meta Pixel. We track all meaningful actions: form submissions, phone calls, WhatsApp messages, product purchases, and micro-conversions like scroll depth and time on site. This data feeds our AI optimization engine.

PPC campaigns typically start generating leads within 48–72 hours of going live. However, campaigns need 2–4 weeks of data collection to properly optimize. The first month is always about learning — understanding which keywords, ads, and audiences convert best. By month 2–3, campaigns are fully optimized and delivering peak performance.

You receive access to a real-time PPC dashboard showing impressions, clicks, CTR, conversions, CPC, CPA, and ROAS. Monthly reports include performance summaries, A/B test results, budget utilization analysis, and next-month optimization plan generated by our AI. We also hold monthly calls to review performance and discuss strategy.