SEO ROI Calculator
Estimate the leads, customers, and revenue organic search can return on your SEO spend. Adjust the inputs to match your business — the numbers update instantly.
How this SEO ROI calculator works
The model chains five conversion steps: searches → clicks → leads → customers → revenue. Monthly clicks are your target keywords' search volume multiplied by the click-through rate you can expect at your target ranking. Those clicks convert to leads at your site's conversion rate, leads close into customers at your sales close rate, and each customer is worth your average customer value. ROI is (revenue − SEO spend) ÷ SEO spend.
Two honest caveats: SEO compounds over 3–9 months rather than switching on instantly, and click-through rate falls sharply below position 3. Use conservative inputs — a positive ROI on conservative numbers is the signal worth acting on. For real keyword volumes and ranking difficulty in your niche, request a free audit and we'll replace these estimates with your actual data.