Ad Budget Split Calculator
Split a monthly budget between Google Ads and Meta (Facebook/Instagram) and see the leads, cost per lead and blended CPL each way — so you fund the channel that actually pays back.
How to use the ad budget calculator
Start with your total monthly budget and a split — many lead-gen businesses begin around 60% Google / 40% Meta because Google captures existing intent, while D2C and visual brands often flip it. Then enter realistic cost-per-click and landing-page conversion rates for each channel (your ad accounts report both; if you're planning, use conservative estimates).
The calculator turns spend into clicks, clicks into leads, and shows the cost per lead for each channel plus a blended figure. The channel with the lower cost per lead deserves more budget — but don't starve the other entirely, since Meta builds the demand that Google later captures. Read our Google Ads vs Meta Ads guide for the full strategy, and remember these are planning estimates, not guarantees — real performance depends on your offer, creative and targeting.